The Philippines' leading airline, Cebu Pacific (CEB) entered the aviation industry on March 1996 and pioneered the "low fare, great value" strategy. It has flown over 180 million passengers since inception.

CEB currently operates a fleet of 53 Airbus (seven A321neo, seven A321ceo, five A320neo, 26 A320, seven A330 and one A330 freighter) and 21 ATR (six ATR 72-500, 13 ATR 72-600 and two ATR Freighters) aircraft, one of the most modern aircraft fleets in the world. Between 2021 and 2026, Cebu Pacific will take delivery of 26 more Airbus A321neo, three more ATR 72-600, 16 A330neo and 15 aircraft orders from the A320 family.

Aside from its 25 international destinations, CEB also creates an extensive network across the Philippines with its 36 domestic destinations. It operates from seven strategically placed hubs: Manila, Cebu, Clark, Kalibo, Iloilo, Davao, and Cagayan de Oro.

The airline continues to devise creative pricing strategies so it may constantly offer low year-round fares for all its flights.