On January 2, 1911, The Challenge Cream & Butter Company opened for business in a rented storeroom in Los Angeles to sell the products of cooperative creamery associations in Riverdale and Tulare. The staff consisted of a manager, assistant manager, bookkeeper, and delivery salesman. Four people. The new company owned a wagon but had to rent a horse to pull it.

The legend behind the Challenge name.
Legend has it the company name "Challenge" was selected by the first President of Challenge Cream and Butter Association, J.P. Murphy.

The founders of the Challenge company believed a commitment to quality, and the consistent delivery of that quality, could build a reputation that would endure. As they start their second century, their greatest asset is what they have stood for over the past 100 years, and they are committed to safeguarding their legacy for the next generation.

Sustainable and Natural
Dairy farming is a way of life, and for California dairy farmers everything has to be put to good use. From developing reusable forms of energy to removing synthetic hormones, they feel the highest quality products are also the most natural products.

Schools and Education
Challenge Dairy has created great tasting and healthy products for school meals, emergency preparedness, athletic events, field trips, and school breaks. All products meet school board requirements and are delivered directly to schools in California.

Humanitarian Aid
They are committed to the production of dairy-based food products, therapeutic powders, and ready-to-use therapeutic food (RUTF) to help treat severe malnutrition and meet humanitarian needs both domestically and internationally.