While they're a global bank, their mission is simple: They responsibly provide financial services that enable growth and economic progress
Citi's Value Proposition: A Mission of Enabling Growth and Economic Progress
What You Can Expect From Them & What They Expect From Themselves
Citi's mission is to serve as a trusted partner to their clients by responsibly providing financial services that enable growth and economic progress. Their core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of their clients. They have 200 years of experience helping their clients meet the world's toughest challenges and embrace its greatest opportunities. They are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
They protect people's savings and help them make the purchases – from everyday transactions to buying a home – that improve the quality of their lives. They advise people on how to invest for future needs, such as their children's education and their own retirement, and help them buy securities such as stocks and bonds.
They work with companies to optimize their daily operations, whether they need working capital, to make payroll or export their goods overseas. By lending to companies large and small, they help them grow, creating jobs and real economic value at home and in communities around the world. They provide financing and support to governments at all levels, so they can build sustainable infrastructure, such as housing, transportation, schools and other vital public works.
These capabilities create an obligation to act responsibly, do everything possible to create the best outcomes, and prudently manage risk. If they fall short, they will take decisive action and learn from their experience.
They strive to earn and maintain the public's trust by constantly adhering to the highest ethical standards. They ask their colleagues to ensure that their decisions pass three tests: they are in their clients' interests, create economic value, and are always systemically responsible. When they do these things well, they make a positive financial and social impact in the communities they serve and show what a global bank can do.See more