The Citrus Growers Association will maximise the long-term profitability of its members by:
providing the industry with access to global markets,
optimising cost effective production of quality fruit,
continual commitment to research, development and communication with all stakeholders,
caring for the environment and the community within which we operate.
to gain and retain market access,
to set standards for fruit and quality,
to fund and control research and development,
to drive industry transformation
to represent the growers
to communicate effectively,
to optimise the structure of the C.G.A.
The CGA was established by citrus growers in the wake of deregulation in 1997. Growers were concerned that certain functions previously carried out by the Citrus Board could be discontinued or downsized. With the demise of a single channel marketing system there are often questions about “who represents the citrus grower?” The CGA believes that it is their role to fill this void. Growers interests are furthered through representation to citrus industry stakeholders – including government, exporters, research institutions and suppliers to the citrus industry. The levy paid by all growers of export citrus has been a statutory levy since 2002. The CGA administers this levy and the growers have the mandate to advise the priorities and expenditure, under the guidance of the NAMC.
The CGA represents the interests of the producers of export citrus. In total approximately 1400 growers throughout Southern Africa (including Zimbabwe and Swaziland) are members of the Association.