What makes them different
Decision-Context is active both in consultancy and market research. With the aim to promote sustainable behavior, they develop interventions that can be divided into three phases: planning, implementation and evaluation.
Their close ties to academic research (Universities of Heidelberg, Mannheim, Basel, University College London) means that they incorporate latest research findings in the areas of decision sciences, social psychology and behavioral economics.
Due to their expertise in quantitative and qualitative data assessment, they also conduct market research, enabling them to assess behavior and attitudes, before interventions are planned.
They do not want to only speculate about the best intervention to tackle a certain problem. Due to their knowledge of the scientific literature and their professional experience they develop interventions, whose effectiveness they want to test empirically.
The effectiveness of an intervention should be assessed, whenever possible, with an experimental design, where the results of an intervention are compared to a control group with no intervention. Whilst carrying out an experimental study is not straightforward, they aim to implement this method whenever possible as it is the most reliable way to assess the effectiveness of an intervention.
Due to their expertise with experimental research and its statistical analysis, they have excellent tools at hand to quantify and evaluate the effectiveness of interventions. They are also capable of evaluating existing interventions, which have not been planned by them.See more