Since March 2015, Dentsu has been running a series of corporate advertisements based on the theme of "Good Innovation." The slogan has been used to express the Dentsu Group's corporate philosophy.

Dentsu's mission is to communicate feelings and ideas. In this series, they focus on the "Good Innovator," who enables ideas to become reality through "Good Innovation." Each individual sphere represents Good Innovation, and when all the spheres are viewed together, one sees a face. Through the artistic medium of a mosaic, they are expressing the idea that it is possible to leave room for a variety of audience interpretations—depending on the viewer—of "the person who wants to communicate."