Diageo is a global leader in beverage alcohol. They provide consumers with choice and quality across categories and price points.

Diageo has built a strong platform for growth through investing in their brands and route to consumer. Over the last five years they have made acquisitions in brands and local distribution while doubling the size of their luxury business. They have also made changes to their operating model and culture aligning Diageo behind the need for greater agility and responsiveness, creating a business that is closer to the consumer.

Their 21 market model has established strong local business units, well positioned to win in increasingly competitive and fast paced operating environments.

They know that they must earn the trust and respect of everyone that comes into contact with their company. They must be transparent and authentic, demonstrating good citizenship every day, everywhere.

They produce their brands from more than 200 sites in over 30 countries. They are committed to efficient, sustainable production to the highest quality standards. Their export-led International Supply Centre (ISC) employs over 4,000 people across more than 55 sites in Scotland, England, Ireland, Italy and the Netherlands.

They invest in world-class marketing to build their brands, focusing on connecting with existing and new consumers. For decades their brands have been at the forefront of marketing innovation and the same remains true today. They take seriously their obligations to market responsibly and help consumers make informed decisions.

Innovation is critical to their continued growth. They are committed to finding breakthrough innovations to serve customers and consumers. They identify emerging trends, and boldly innovate at scale. Innovation is a permanent engine of growth for their business and we are restless in their search for new products.

Everyone at Diageo sells or understands how they can help sell. This is just one expression of the sales-led organisation they are building. In each of their 21 markets, they are passionate about ensuring their products are available where consumers want them. They work to deliver amazing consumer experiences and to extend their sales reach.