They are a team of 400 dedicated workers striving for shared prosperity. They believe that if families can live together as communities, human race can still flourish. They work in 6000 villages of India identifying and building economic activities which foster community formation through inter-dependence. Their clients are individual farmers, women and youth in villages and middle income families in cities. They help develop rural and urban linkage through a value chain approach in the field of banking, consumer goods as the last mile and textile and farm products as the first mile. They are presently disaggregated in 6000 villages and split in several verticals all aggregating profitably to a little over US$ 3 M annually. Their near term goal is to aggregate their network with a unified supply chain and deepen the impact by doubling the revenues.
Drishtee envisions a world where all communities are empowered to achieve shared prosperity.
There are 3 levels of community building. The top layer is environmental. This is when families are living together for sharing some resources or for security etc. the best example would be the RWAs where families live together and become a strong force when they are threatened from outside but do not share their ‘sukh-dukh’ (joys and sorrows). The second layer is societal. This is the layer in which they find their friends and relatives. This is also the layer in which the villagers find themselves. Families within this layer share their joy and sorrow and spend more together. They love, they quarrel and are seen by the world outside as a community, if they also stay together. But the families in the innermost layer of community circle form the community of their vision. This layer is the economic layer. Here the families are interdependent on each other for their livelihood. There is success in each others’ success. Once the families come within this circle, they form a closer social link as well. They would develop some organisational structure to ensure its continuance and order. There would also be the need of a leader and people would feel confident to pay a small portion of their income to ensure the growth of the organization.
A community needs strong families as its building block. Happiness within the family is the key to prosperity within the community. This is the asset that they can also share with the world outside. Happiness is a factor of independence on control over basic need i.e Food. Many a time a genuine smile on the face of farmer belies their basic intelligence. Money is often misunderstood to be the unit of prosperity. Their understanding tells us that happiness is the basic unit of prosperity which comes from growing your own food and being independent of external factors in doing so. Every family should grow for itself first and grow enough to share with the outside world. This means that they should grow all that they consume or should consume. Cereals, pulses, vegetables, fruits etc. Any other need of the farmer should be met by (or through) the community of which they are a member. Services such as health care, education, banking etc need economies of scale and therefore the buy in of the entire community is a pre requisite for the provider to be sustainable.
Today, they mostly relate themselves with their family. They feel responsible towards their family. They believe that they are incomplete without their family. Their society also recognizes that. Therefore, the social system encourages marriage and reproduction. When kids are born they care for them as they are not able to take care of themselves. They start to love them and have a sense of ownership over them. Kids reciprocate that love and care and are a bundle of joy themselves. At times when they are demanding and irrational, they are patient with them. As they grow, they start to take care of themselves and they are happy about that too. They take pride in their growing up. As soon as they become economically independent, they want them to start their own family, have kids, take care of their young ones and so on. This cycle of life seems very sustainable for those who are a part of it and family seems to be an ideal unit of sustainability. However, there is one small gap. Just like kids need care and love, elderly people also need the same level of care and love and patience. Today in Indian cities, the family system is showing cracks in providing love, care, respect to elders.
“To facilitate development of rural community organizations and delivery of business services to demonstrate a model of sustainable living on the planet.”See more