Electrolux in brief

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years.

They reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations.

In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. Our headquarters are located in Stockholm, Sweden, and the Electrolux share (ELUXb) is listed on Nasdaq OMX Stockholm.

Under their brands, including Electrolux, AEG and Frigidaire, they sell approximately 60 million household products in over 120 markets every year.

Electrolux offering

Electrolux products include refrigerators, freezers, ovens, cookers, hobs, hoods, microwave ovens, dishwashers, washing machines, tumble dryers, vacuum cleaners, air conditioners, air purifiers and small domestic appliances.

Purpose

Their future is determined by the way everyone lives their lives. That’s why they strive to improve everyday life for millions of people and the world around them. It is embodied in everything they do. In every idea, every product and every human interaction.

They believe that outstanding taste experiences should be easy for everyone. That there is always a better way to care for everyone's clothes to make them look and feel new longer. That the home should be a place for wellbeing, a place to care for everyone and their loved ones.

To succeed, they continuously rethink and improve their ways of working – internally, and together with their customers and partners.

By creating desirable solutions and great experiences that enrich peoples’ daily lives and the health of the planet, they want to be a driving force in defining enjoyable and sustainable living.

Their purpose, to shape living for the better, is the greater “why” that gives direction. It’s their common goal, defining what they’re working for and providing the key ingredient for a strong, sustainable and scalable organizational culture. It guides the solutions they create, the people they employ, behaviors they encourage and the decisions they take

Mission

They reinvent taste, care and wellbeing experiences for more enjoyable and sustainable living around the world.

To create these experiences they focus their innovation on three areas:

> They help people make great tasting, healthy food for friends and family. An oven that cooks evenly or a hob with precise temperature controls and high speed, can enable consumers and give them the confidence and skills to do well.

> They help consumers care for their clothes by making them stay new and great looking for longer. Electrolux delivers solutions that allow consumers to put their favorite clothes into the washing machine and be completely confident in the result.

> People are concerned about the air that they breathe and their environment. They call that wellbeing. Electrolux helps consumers get a better home environment through floor care, air care and water care.