Established in 2008, Environment Conservation Society (SwitchON Foundation) is a registered non governmental organisation dedicated to work towards equitable and sustainable development. Their journey commenced from a cycle ride undertaken by a handful of socially passionate youth in order to propagate the idea of environmental awareness across the youth and the marginal communities of the country. The seeds of ideas sowed in the journey laid the foundation for SwitchON’s work. Over the past decade they have completed multiple projects with bilateral organisations and government agencies, incubated 3 social enterprises, 5 farmer producer companies and over 500 micro enterprises in pursuit of fulfilling their mission. They believe the heart of their country lies among its rural population which has a huge potential to grow. They have tried to harness this potential by promoting social enterprises and rural entrepreneurs by creating self-sustaining ecosystems that are ready to scale market led solutions to tackle some of the most pressing social issues of the day.