Eros Media World was founded by Arjan Lulla and Kishore Lulla in 1977 as an Indian film and television production and distribution company. The company launched its ErosNow OTT service in 2012, which by 2020 had 36.2 million paid subscribers and the largest library of Indian content in the world. Eros International plc became the first Indian media company to list on the Alternative Investment Market (AIM) of the London Stock Exchange. Subsequently, the company was delisted from AIM in November 2013 to list on the New York Stock Exchange.