Every1mobile

Every1Mobile’s platform is specifically designed for the requirements of international development in Africa and other emerging markets.

• Reach

In Africa people use a huge range of devices from the most basic feature phone to the most advanced smartphone. E1M’s unique technology is optimised to make content and services available to millions of mobile users  – whatever their device and whatever their method of access.

Optimised for low-end devices.
Responsive across all web-enabled devices from feature phones to smartphones to tablets, laptops and PCs.
Fast loading and low data costs for users.
Multiple distribution channels and access points for users.
Targeted by country or demographics.

• Engage

Encouraging people to engage with content, and importantly, with each other and experts, builds a sense of community amongst users and the opportunity to deliver longer-term social impact. E1M offers:

A suite of highly interactive tools to engage users.
Fast and easy deployment.
User generated content to allow users to co-create the community.
Run by community managers who represent the target audience.
Integration with a range of other online and traditional media.

• Measure

They collect data generated by their engagement tools and combine this with web analytics to measure:

Reach and user acquisition.
User demographics and related online behaviour.
The success of content in retaining users.
Knowledge and attitude change.
Online or real-world actions taken by users.
 

Through their proprietary measurement tools they ensure logframe targets and other deliverables are met.

Everything they do is underpinned by the tools and capability of their Platform.