Fairfood International is an international non-profit organisation advocating for a sustainable and fair global food system. Created in 2002, it is based in Amsterdam, with project hubs in Berlin, Johannesburg, London and San Francisco.
It is Fairfood’s mission to improve the socio-economic conditions of vulnerable people, such as smallholder farmers, workers (especially women) and consumers in our food system and to ensure the sustainable production and consumption of food, by influencing the policies and practices of global food and beverage companies and governments.
Strategy
Their strategy is based on empowering vulnerable people in food supply chains and holding companies accountable for business activities which violate international conventions and agreements. Fairfood is convinced that trade, done fairly, can improve the lives of millions of people working in food production thereby lessening dependence on aid. Their approach combines:
Fairfood Hotspots
As part of a change to its advocacy strategy in 2012, Fairfood chose to move away from a broad approach to a more focused and impact-driven way of working. As a result, they selected five food issue ‘hotspots’ where they felt that social, environmental and economic issues needed to be addressed. By focusing on a limited number of ‘hotspots’, it is easier to gain a more in-depth understanding of the issues and effect greater change. Together with the Centre for International Development Issues Nijmegen (CIDIN), who supported Fairfod's with research, they have appointed six hotspots that Fairfood will focus on in 2013. These sectors are:
