Fazer Group (Oy Karl Fazer Ab)
Mission and Vision
In a changing and hectic world, people look for meaning and delight tailored to their tastes. Fazer is transforming along with the world to create sustainable growth and serving new desires with the same passion that has driven us to serve the needs of past generations.
With everything increasingly available immediately and in real time, the wish for real and authentic experiences and delightful moments grows. At the same time, technological development has allowed for new, richer customer experiences to emerge.
Sustainability has made its way into consumer lifestyles and even indulging through food. People care about themselves and the planet, and consumers expect responsible and transparent solutions that fulfil their needs and exceed their expectations.
The passion with which they have served previous generations lives on today and in the future. Like all great brands, they are evolving along with new expectations in order to provide products and services that exist to delight, excite and stimulate people every day. The future of our success builds on being authentic, desirable and progressive.
Their mission: Food with a purpose
Their reason for being – their mission – is to create magical moments in people’s lives by adding a little extra joy, well-being, inspiration, passion and love to everything they do. They want to enrich lives and make a difference every day with their products and services.
They invest in healthy and easy-to-eat products that can be enjoyed any time, any place
They offer wholesome, tasty and environmentally conscious solutions at their restaurants and cafés
They seek new ways to bring convenience into the hectic lives of busy people
They consider their impact on people, planet and business in all they do
Their vision: They spark joy and well-being through meaningful food experiences
They want to delight, surprise and excite by bringing pleasure and well-being into people’s lives – while doing good for the people and the planet. When people enjoy a Fazer experience, they want them to taste and feel the love and the passion they put into every product and service.
Their vision guides their future, which is realised by:
- crafting new foods that inspire people to enjoy life
- producing new and creative plant-based foods
- co-creating new products and services together with partners
- developing new channels to serve consumers when and where they want
- growing in Northern Europe and beyond
In order to live up to their vision, they will strengthen their brands and inspire their customers with personalised experiences. They want to be present in people’s lives – always – with carefully crafted experiences at every step of the way.See more