The Federal Agricultural Marketing Authority (FAMA) was established under Act 141 as a marketing agency under the Ministry of Agriculture and Food Industry.  FAMA is responsible for the marketing of agro-food products such as vegetables, fruits and floriculture as well as agro-based industry products.

In order to drive the domestic and international marketing sectors, FAMA plays a role in expanding the market size of agro-food products and increasing producer incomes. FAMA also plays a role in ensuring that agricultural and food industry products are available and obtainable at affordable prices for consumers. To perform this role, FAMA has intensified efforts to increase efficiency along the marketing chain through the following strategies:

1. Development of market channels
2. Development of marketing infrastructure
3. Entrepreneurship development
4. Product marketing development
5. Development of marketing regulations

Vision

The leading authority on marketing of food and agricultural products. 

Mission

To develop an efficient and effective food and agricultural marketing chain to increase customer value.

Objectives

1. Realisation of the National Vision and National Agricultural Policy to make Malaysia a major world producer of food through the efficient and effective marketing of food and agricultural products.
2. Development of marketing infrastructure and a supply chain system that is efficient and effective.
3. Development of marketing and increasing demand for food and agricultural produce domestically and internationally.
4. Leading human resource capacity building in agricultural marketing based on knowledge and the latest technology.