Communication is everything at Fleishman-Hillard. One of the leading public relations firms in the US, the company specializes in about 30 different practice groups and offers services ranging from public relations to marketing to reputation management. Conducting business in more than 20 languages, its expertise includes graphic design, media training, market research, and story placement. Fleishman-Hillard, which is a division of advertising conglomerate Omnicom, has about 80 offices across the globe. The firm's clients have included such heavy hitters as Procter & Gamble, Dell, Nortel, and Wal-Mart. Fleishman-Hillard was founded in 1946 by Al Fleishman and Bob Hillard.

 

Expertise

 

Digital Practice Group

At FleishmanHillard, our team understands how to leverage the ever-evolving technologies, platforms and channels to help clients measurably improve business outcomes. We believe magnetic content is key to driving business growth and market impact, and our solutions help brands navigate and adapt to innovative new technologies. We help connect the values of brands and organizations online with the values of their audience to create real passion, authentic exchange and what matters most — meaningful relationships.

Social Practice Group
FleishmanHillard’s social engagement network delivers integrated content and social strategies across all channels, practices and industry sectors.We guide brands through the social media landscape, designing strategies and executing sustained programs that drive business impact with measurable results. Our social suite of capabilities, integrated partnerships, and depth and breadth of global subject matter experts uniquely position our team, which believes magnetic content and social engagement drives business growth.

 

Brand Marketing

Helping brands stand out, capture loyalty and increase share is increasingly complex. Brand marketing today is about matching a brand’s actions and behaviors against the consumers’ expectations and experiences — not short-term publicity stunts. FleishmanHillard’s team focuses on integrated marketing strategies that help align an organization’s brand with the expectations of its audiences. And we help clients develop a narrative that clearly defines their vision and value to stakeholders, creating measurable programs that evoke brand affinity, loyalty and response. Using our GPS (Goal, Perspective, Strategy) knowledge navigation and insights guidance system, our approach drives toward authentic engagement by aligning brand with reputation.

 

Media Relations

FleishmanHillard’s media relations professionals know what makes a story — and have forged relationships with those in the media who are most interested in those stories. Our key differentiator is that we’ve invested in senior media relations specialists who personally handle media outreach for clients. And because we’ve become a trusted and valued source of information to journalists globally, there are opportunities to tell your unique story to the media. It’s why we strive to be as valuable to the media as the media is to our clients — a win-win for all.

 

Public Affairs

Governments play an increasingly powerful role in the global economy, and organizations cannot remain indifferent to their reputation with policymakers. FleishmanHillard’s public affairs specialists offer the expertise of a dedicated team of policy experts, backed by the firm’s global communications network. Our people come from a wide range of disciplines that work in and around governments, including former senior government officials, journalists, campaign pros, corporate officials and staff of nongovernmental organizations. The team provides in-depth analysis of policy and political issues, builds reputations with government audiences and advocates on behalf of issues, anywhere across the globe.

 

Reputation Management

Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central issue every business must address today, as organizations can no longer afford to have brand and reputation as separate entities. Companies need a new approach that produces meaningful, productive, progressive exchange with their stakeholders, and at FleishmanHillard, we call it authentic engagement.

 

Research and Analytics

FleishmanHillard’s research and analytics team creates points of insight that inspire powerful ideas, transforming audience behavior and helping clients achieve their goals. Our expertise covers the areas of social media analytics, brand positioning, message diagnostics, customer experience mapping, market trends analysis, persona development and integrated media measurement. We provide a competitive advantage through data and analytics that provide below-the-surface insights on which audiences, channels and content matter most. In addition, the team offers pinpoint analysis of what’s working and what’s not, tying communications to key performance indicators.

 

Social 

FleishmanHillard’s social engagement network delivers integrated content and social strategies across all channels, practices and industry sectors. We guide brands through the social media landscape, designing strategies and executing sustained programs that drive business impact with measurable results. Our social suite of capabilities, integrated partnerships, and depth and breadth of global subject matter experts uniquely position our team, which believes magnetic content and social engagement drives business growth.

 

Strategic Integration

FleishmanHillard’s strategic integration approach helps organizations navigate complex issues via research and analytics, finding powerful insights and strategies that lead to transformative, business-building or behavior-changing ideas. These ideas are conceived from the outset to be activated across multiple platforms in order to reach the right stakeholders, in the right place, at the right time. Our proprietary strategic integration process (The FleishmanHillard Compass) is built around three key phases: navigate, ideate and activate. Working with customer relationship managers to ensure a seamless flow throughout the various phases, we marshal the necessary resources, whether internal or through external partnerships, to deliver effective programs driven by the desired outcomes.