Geo Strategy Partners is a full service market research and strategy firm serving clients competing in industrial and business-to-business markets since 1992. Their services are designed to enable you to identify and size opportunities, analyze the competitive landscape, develop winning go-to-market strategies, and accelerate growth through mergers & acquisitions.
All their projects are custom-designed to their clients’ business objectives, and all their work is performed in-house by senior consultants. They are the firm to call if you are looking to
How they are different: Unlike many firms, their practice does not draw sharp distinctions between research and strategy. In fact, it is theirr ability to combine their dual competencies in market research and strategy development that distinguishes their practices from traditional research and strategy firms alike. All of their projects combine elements of both, and they leverage market insights to enable their clients to develop winning strategies. That’s why they are known as the go-to-firm for go-to-market strategy.
WHAT THEY DO
They help their clients develop winning go-to-market strategies for sustainable profitable growth. They accomplish this by gathering market intelligence, converting intelligence into actionable insights, analyzing the competitive landscape, and working with clients to turn insights into strategy and tactics.
Their services fall into the following categories:
They provide their clients with:
Unique Access: the ability to identify and access key decision-makers and persuade them to share their knowledge, insights, and perspective is essential to discovering market opportunities. Through their extensive focus on industrial and business-to-business markets, they have developed the skills that allow them to reach both the C-suite and the one-in-ten thousand technical specialist on the manufacturing floor.
Deep Insights: They go beyond gathering intelligence. They employ sophisticated methodologies – both qualitative and quantitative – that uncover deep insights, enabling them to analyze, segment, and model markets; elicit articulated and unarticulated customers needs, preferences, and decision drivers; and evaluate competitors’ strategies. They go beyond gathering market intelligence: they deliver actionable insights and game-changing business approaches to reshape market opportunities
Strategic Analysis: They are passionate about strategy and are continuously developing and improving their strategic tools to help clients formulate winning strategies that create not just points of differentiation, but points of distinction that drive brand preference. They understand that market intelligence can only measure what is- not what could be. For that reason, they combine market insights, timeless principles of strategy, and their consultants’ experience & creativity to develop superior strategic positioning recommendations for clients- positioning that is dynamic and able to sustain a competitive advantage in fast-moving, hypercompetitive markets.
Objective Counsel: No matter their level of experience in a market or familiarity with a client, they approach each project from a fresh perspective and allow the data to drive their analyses. As a result, they depoliticize decision-making, and provide accurate and objective advisory services to their clients.
Independent Process: One of their core competencies is facilitating executive decision-making. As an independent third party they become the advocate for the customer and the market to keep decision making free of the bias of experience, or influence of managerial rank. Their independent process brings discipline to strategy development and removes emotion from the merger & acquisition process.
Global Reach: Their senior consultants have extensive international experience. Offices in Hamburg and Beijing and a network of field research teams in over 50 countries worldwide allow them to approach every project from a global perspective. They routinely complete multi-country studies for clients that result in the development of targeted market entry strategies for specific markets as well as global strategies for the business unit. The fact that they work across industry sectors provides them with the perspective to share adjacent opportunities or threats with clients.