The Georgian Opinion Research Business International, (GORBI Gallup International) is the oldest market and opinion research organization; moreover GORBI is the only Georgian Member of The Gallup International Association. Mr. Merab Pachulia, and Mr. Gordon Heald, UK citizen, director of Opinion Research Business, UK (www.opinon.co.uk) established the organization.

GORBI provides full-service research with a complete range of qualitative and quantitative research strategies, including surveys, focus groups, in-depth interviews and desk research activities.

Since its inception in the early 1990s, GORBI has been providing multi-country project management to their clients and have been constantly managing several projects in the Caucasus, Central Asia and Eastern Europe.  

In instances when they feel an outside hand would help them to offer value-added services to the client, they organize a team consistingof research professionals from their London office (www.opinion.co.uk).

Hundreds of well-trained professionals from all over Georgia are employed by GORBI for fieldwork. Clients are able to observe focus group discussions live using their specially designed web facilities. They also possess over three dozen laptops that are used for conducting hall tests and other types of CAPI projects. 

When running multi-country projects, they employ local field offices with which we have several years of professional working experience and their staff members know each other personally and together have developed good working skills.