PR and Marketing Communications Company GEPRA has been working actively on providing PR consulting services to its clients since 2002 and by today represents a privately owned and independent PR consulting organization.

GERPA’s mission is to facilitate confident and cooperative relations between its clients and society. The company aims to promote professional and efficient PR services in Georgia.

GEPRA’s professional PR services are based on international experience, modern methodology and experience of its experts. At the moment, GEPRA unites a highly qualified and professional staff of consultants with vast experiences in the fields of PR, Branding, Crisis Management, Event Management and Media Relations.

GEPRA’s primary goal is to promote social responsibility in society as one of its basic values. The company shares norms of international charters and professional ethics codes. Starting from 2007, GEPRA works according to QMS ISO 9001:2000 and is a member of CEEPR-net – the professional network of independent PR agencies of Central and Eastern Europe.

GEPRA offers PR Consulting, Communication, Strategic Development, Media Relations, Social Media, Information Suppost, Event Management, Branding, Internal PR, Trainings, Crisis Management, Campaign Management and other services to the market. The company operates in cooperation with wide range of partner companies in fields of advertisement, production, printing, and electronic and printed media.

Services

Gepra provides its clients a package of full services and other support on an as needed basis.

Branding and Brand-Communication Campaign

• • Brand image diagnosis
• • Creation of new brands
• • Market research, Consumer and Competition research
• • Target audience and communication channel identification
• • Brand perception, map compilation and concept formation
• • Brand promotion

Corporate-PR

• • Formulation of the company's mission;
• • Corporate culture building;
• • Organising corporate events;
• • Advising on corporate print materials;
• • Conducting communication audits and offering communications and public relations services which will increase efficiency through consulting and training.

Crisis PR and Crisis Management

• • Risk identification and management of crisis situations and crisis response mechanism
• • Information flow control and neutralisation of negative information

Media Monitoring and Planning

• • Press and television monitoring of the desired topic, including subjects, sources, period and periodicity;
• • Analysis of competitors’ media policies;
• • Analyses of clients and competitors’ reputations

Media Policy Consultancy

• • Devising media concept;
• • Identifying target audience and appropriate channels;
• • Creating permanent information fields;
• • Organising press - conferences, press - tours, briefings, presentations and the provision of media coverage;
• • Providing media support for various PR activities;
• • Media relations skills development training;
• • Establishing personal contacts with media representatives;
• • Producing informational materials (articles, interviews, press - releases, periodic reports, audio and- video materials, etc)

Planning and Organizing Communications Campaign

• • Undertaking communications audits - assessments of external and internal communications activities;
• • Campaign concept and project design;
• • Selection of potential partners and negotiation with them;
• • Organising demonstrations;
• • Planning and organising presentations, press conferences and meetings;
• • Evaluating the effectiveness of PR campaigns.

Construction of the clients Desired Campaign

• • Determination of image parameters and indicators;
• • Determination of optimum image forming and positioning strategies;
• • Identifying target groups, messages, channels of communication, other PR - integrating activities;
• • Image conception;
• • Image correction and desired image promotion;
• • Evaluation of campaign effectiveness

Communication strategy

• • Setting goals and objectives of the strategy;
• • Identify and define the basic characteristics of the target audience;
• • The message (messages) up;
• • The target audience for the messages of relevance;
• • The selection of effective communication channels;
• • PR, advertising and marketing campaign elements in conformity with each other.

Political and Electoral Advertising

• • Political party or candidate PR concept development and determination of strategy and tactics;
• • Production of campaign documents;
• • Public opinion polling, d and media monitoring;
• • Image formulation for party leaders;
• • Media training for candidates;
• • Consultation for and reorganisation of party structures;
• • Forming advisory and campaign groups and supporters groups;
• • Organising tours and events;
• • Campaigner and observer training;
• • Analysing competitors' campaigns and how to respond to them.