Founded by the Nike Foundation in 2004, Girl Effect is a creative non-profit — experts in media, mobile, brand, and international development — working where girls are marginalized and vulnerable.

Girl Effect builds youth brands and mobile platforms to empower girls to change their lives: from apps that build skills, to TV dramas that explore vital issues, to magazines written and distributed by girls.

Through its work, a girl can start to express herself, value herself, and build relationships. With the belief and support of those around her, she can then seek out the things she needs from vaccination to education.

Girl Effect evaluates itself the tangible impact we have on a girl’s self-expression, self-value, her relationships, and her ability to make choices about her life.