Global Marketing Strategies is a leading apparel marketing organization based in New York City. We offer an array of consulting services to help foreign apparel manufacturers develop and showcase their capabilities, to increase their potential to export.

GMS has a developed network of U.S. contacts, in retail, manufacturing, and private label, with a specialized focus on contract apparel manufacturing. GMS works with clients including foreign governments and/or their agencies, USAID (U.S. State Department), global consulting firms, garment apparel associations and manufacturers. GMS helps clients develop and implement a global perspective and a global business:

-To understand US and Western European market requirements

-To raise their manufacturing standards and capacities

-To prepare for and enter trade shows in the US and abroad

-To become proactive in contacting potential clients

-To use informative web-sites

 

 

WHAT WE DO

We offer unparalleled market knowledge, insight, training, trade show advice, and innovative merchandising concepts to showcase our clients. Our expertise includes:

-Factory/Efficiency Analysis

-Export Marketing Strategies

-Trade Show Management

-Seminars, Workshops

-Discussion Groups

-Product Category Focus

 

 

OUR THREE-PHASED APPROACH

 

Phase One: Analyze Client Needs/ Define Objectives

-What capabilities they have

-Where they fit in the international marketplace

-When they should enter the global marketplace

 

Phase Two: Create Action Plan for Export Marketing Program

-Seminars, workshops and discussion groups

-Trade show participation

-Training

-Technical help (production, software, designers)

-Advertising programs

 

Phase Three: Implement Marketing Program

-Create/produce single country trade shows

-Orchestrate participation at international trade shows

-Develop marketing/advertising profile tools and website