Good Business (http://good.business/) is a UK-based strategy consultancy that helps organisations be more progressive. It works with a range of organisations (from large corporates to start-ups to foundations) that want to ensure they are always a valuable part of our society, as it changes. Good Business helps them to understand where the world is moving and what this means for them, so that they can actively create their place in the future and thrive in it.

One of the consultancy’s specialties is social marketing for behaviour change. Since 2013, Good Business has developed and deployed several behaviour change campaigns funded by the Gates Foundation in sub-Saharan Africa. Our campaigns take the form of empowerment movements that embed a social issue and use a multi-channel approach (celebrity appeal, radio, outdoor advertising, and social media). This embeds our message directly into their world, leading to meaningful and long-lasting behaviour change.