Google.org uses Google's strengths in information and technology to build products and advocate for policies that address global challenges.
Google.org builds technology products to address global challenges such as climate change, pandemic disease and poverty. They focus their efforts on activities that are uniquely suited to Google's engineering teams, global infrastructure and user-driven approach, taking advantage of their ability to innovate and scale. Their products and projects include Google Flu Trends, Google Powermeter, RE<C, Google Earth Engine and Google Crisis Response.
When they reviewed their progress in early 2009, it became clear that while their partners were doing excellent work with their grant funding, they could do more to effectively use Google's engineering talent by focusing on the technical contributions they could make. They shifted their focus to engage in engineering projects. They continue to manage an existing portfolio of grants and investments and the Google Foundation.
Google.org also has several green initiatives with Googler volunteering, Google Earth Outreach and clean energy advocacy, and RechargeIT.
Since launching in 2005, Google.org has sought out nonprofit innovators that apply radical, data-driven innovation to solving the world's biggest challenges. These are the believers-turned-doers that have made the biggest impact on the communities they represent, whose work has the potential to produce meaningful change that can scale.
Google.org aims to extend the reach of these innovators and connect them with a unique blend of support that includes funding, tools, and Googler volunteer expertise. Though each project poses a fresh challenge, they ask the same question every time: “How can they bring the best of Google to power their work and accelerate their progress?”
They find innovative nonprofits. They identify nonprofits using technology and innovation to tackle complex global challenges. While every project is different, these organizations tend to have a few things in common.