Their brand name “GRID” is composed from a swarm of “bits” or “pixels” shaped and colored as a legion of tiny and luminous mobile screens, aligned in a modular system that graphically echoes the brand name. This functional and adjustable structure evokes the brand’s fundamental attributes – flexibility, resourcefulness, reliability, knowledge -, while the single black dot of the letter “i” amplifies the importance of the human and individual experience at the core of the service as well as the unique benefits derived from it.

GRID’s tagline, ‘Let’s Simplify’, embraces the idea that their lives, whether in dealing with business or leisure, can and should be made simpler. Instead of taking a few steps to connect to an individual or a group, you can easily do so at the touch of a button with GRID. They believe that as technological advances by the day, they will need to provide communication solutions that point to a simpler, better way forward. By creating services that simplify the communication process, they can all be more efficient as well as increase costs savings and productivity.