Guideline Geo is a world-leader in geophysics and geo-technology offering sensors, software, services and support necessary to map and visualize the subsurface.
They provide complete solutions and applications expertise around the globe in four key growth areas: detecting and mapping groundwater, environmental and geological risk assessments, infrastructure site investigations and mineral exploration.
In 2012 Guideline Geo consolidated its two subsidiaries ABEM and MALÅ to offer unparalleled technical expertise, innovative solutions and world-leading global brands.
Vision
Guideline Geo – creating a better, safer and more sustainable world with leading geophysical solutions
Their vision is to be recognized as the center of excellence for geophysical information based on their world leading instruments, services and applications through their open cloud-based ecosystem
Their world leading portfolio of brands – ABEM and MALÅ – and their network of partners offer best-in-class integrated end-to-end solutions for their customers’ challenges within water, environment, infrastructure and minerals.
With a truly global footprint, they bring extensive experience and expertise in creating innovative, field tested and trusted solutions to their customers for almost 100 years. They are working hard to continue to earn this trust also in the century to come.
They are Guideline Geo | ABEM | MALÅ
History
A history of leading geophysical research
Today, Guideline Geo is a global leader in the field with customers in over 100 countries and has a long history of pioneering and developing solutions to geophysical and geotechnological challenges.
The historical roots that support Guideline Geo stretch back to the start of the 20th century, with the founding of Aktiebolaget Elektrisk Malmletning (ABEM), a producer of electrical equipment for ore prospecting, in 1923. Shortly afterwards, Sveriges Geologiska Undersökningar (SGU), the company that developed the first electromagnetic loop for ore and metal detection, established an office in Malå, in northern Sweden.
The success story grew from there. By the 1950s, ABEM was Europe’s largest geophysical consulting company, while SGU eventually evolved into MALÅ GeoScience AB with a proud heritage of technical developments and world-beating innovations, leading to today’s pre-eminence in ground penetrating radar (GPR).
ABEM and MALÅ joined forces in the early 1990s and were incorporated into Guideline Technology AB between 2007-2011. The group was eventually consolidated under the name Guideline Geo in 2012, as the world’s premier provider of technological solutions for mapping and visualizing the subsurface through ground penetrating radar, geo-electrics and electromagnetics, and near-surface seismics.
