The strategy HOCHBAHN#2030

When, if not now?
They are responding to the global megatrend towards digitalisation by updating their corporate strategy, HOCHBAHN#2030, which will lead to many changes in the whole area of mobility and open up major new opportunities for HOCHBAHN.

Who, if not them?
Digitalisation will enable them to integrate processes intelligently – in order to cater even better to their customers’ individual mobility needs. With more than 100 years’ experience connecting the city, HOCHBAHN is already the backbone of mobility in Hamburg.

Where, if not here?
Hamburg is booming – both in terms of its economy and the number of people who live here. The results: new homes are being built, whole new residential districts are taking shape, and the demands on mobility are increasing and becoming ever more diverse.

Their overriding goal: increasing passenger numbers
By supplementing their core business and bundling and acting as intermediary for other mobility services such as car and ride sharing, users of the platform will also become their customers in future. After all, they strive to organise and facilitate mobility all across the city.