• Organization TypeGoods Supplier, Service Providers
  • Founded1969

Hisense Middle East

Hisense’s Mission is to deliver an enhanced customer experience that exceeds expectations with every product they sell. Right from their cutting-edge technology, superior performance, elegant and sophisticated design, enduring reliability, to the most trusted retail partners in the industry, nothing is ever compromised. Step off the beaten paths, choose Hisense, where innovation meets value. Founded in 1969, Hisense is one of the largest consumer electronics and home appliances company in the world. Hisense offers a broad range of technology driven products that are manufactured and distributed across the world including smart TVs, smart phones, refrigerators, freezers, and air conditioners, among other products. Hisense has a workforce of over 70000 worldwide and its flat-panel TV market share in China has been No.1 for 13 consecutive years. Currently, Hisense boasts several subsidiaries, with sales revenue reaching CNY 100.3 billion in 2016. Around the world, Hisense has built 18 overseas companies which are located in North America, Europe, Australia, Africa, the Middle East and Asia-Pacific. Hisense has 3 overseas production bases in South Africa, Czech and Mexico. Additionally, Hisense has 7 overseas R&D centers to strengthen key technologies and create leading-edge products constantly. Hisense’s products are sold in more than 130 countries and regions around the world. In addition, Hisense has strategic partnerships with trusted global corporations such as IBM, Hitachi for the development and marketing of various products and services. Part of Hisense’s international strategy has been to actively engage in sports marketing to raise brand awareness. Over the years, Hisense has sponsored major sporting events and teams like: UEFA’s Euro 2016, the Australian Open, NASCAR Xfinity Series, Red Bull Racing, Joe Gibbs Racing, and Germany’s FC Schalke 04. In 2017, Hisense announced its status as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. “Technology, Quality, Integrity, and Responsibility” are the four key elements of Hisense. Over the years, Hisense has developed energy-saving products that are more eco-friendly and has supported many primary schools in underdeveloped and disaster-impacted regions throughout China and across the world. Pursuing healthy operations, top quality, and honesty, Hisense has won the respect and loyalty of their business partners. Overview of Hisense Middle East Hisense ME office was set-up in late 2012 in the UAE. Following a humble beginning, with limited infrastructure and manpower resources, Hisense ME is consistently growing since its inception. Within just a few years, Hisense ME has achieved remarkable growth in the region and has blossomed into a multi-million-dollar business by – -expanding its regional footprint year on year, -successfully creating high demand for its world class products, -working closely with leading distribution companies, as well as forming strong alliances with powerful regional channels like Sharaf DG, Carrefour, E-max, Lulu, Plug-ins, etc. Hisense ME has successfully expanded its operations across 13 countries in the Middle East. Hisense ME’s business strategy is based on the simple concept of ‘Creating Meaningful Value Proposition’ for the consumers. Offering high quality, most advanced and exceedingly competitive products, at an affordable and truly value for money price, i.e. Upgrading lifestyles, through affordable luxury. Their team at HME is enthusiastic and dedicated to consistently building a strong brand image in the region and is aimed to gain a spot amongst the TOP 3 consumer electronic brands in the near future. Hisense ME is poised to achieve bigger business milestones through well designed and defined initiatives in the areas of regional expansion, brand building and channel penetration.
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