Holt JCB was established in 1979 and was owned and run as a private, family business throughout the 1980s and 90s by Peter Shields and George Osborne, former senior managers within the JCB group of companies.

George retired in 1998, and his shareholding was purchased by Peter, thus securing the “family” status of the business which has now endured for over 30 years.

From modest beginnings in 1979, the company has developed the representation of the JCB franchise in the South West and South Wales and has become one of the most established and respected equipment dealers in the UK. The company takes great pride in its “family” ethos and believes in developing staff and promoting from within. A significant number of the senior managers in the company have made their way up through the structure of the business, and gained a close knowledge of customers and their business requirements along the way. This policy has helped considerably in achieving the company’s objective of “Growing Our Business By Delighting Our Customers”.

In 1996, Peter’s elder son Andrew joined the business, and took the first of many steps along the way (working in every department within the business) to succeeding his father in running the business. A detailed succession plan was established, which included Andrew being seconded to the JCB organization in the USA for two years, to gain experience in both manufacturing and the wider, international, business environment.

Holt JCB prides itself on always looking forward, whether this be in technology that aids their ability to better assist their customers, or in developing their personnel to give their customer base the most efficient service available.

They have a number of clear expectations that support their corporate objective of "growing our business by delighting their customers", with their primary aim being to ensure that they deliver first-class customer care so that you, their customers, have the desire to use Holt JCB as your first choice supplier for the foreseeable future.

They have clear commitments that are identified in both their service proposition and their sales customer charter, as well as their own strong desire to maintain JCB as the market leader in the sale and support of construction machinery in the UK.

Theyaim to ensure that all machines supplied by Holt JCB are supplied with an extended warranty (Premier Cover) and service contract (a choice of packages are available), that will give their customers the peace of mind that their investments are in safe hands. In order for them to meet these expectations, they have ensured that their service proposition and "sure price service" pricing are not only competitive, but offer one of the most comprehensive services in the market today.

To achieve their aims, they recognise that they need to offer something different:

• They ensure that they are available to you, their customers, 24 hours a day, seven days a week.

• They will happily service your machine either in the evening or over a weekend.

• They expect to have an 87%* off the shelf parts availability (and where they do not have the required part in stock, they are able to obtain this on a next day service).

• They ensure that their engineers give you a clear and comprehensive description of the work completed on site.