HPE Automotores do Brasil produces and markets Mitsubishi Motors and Suzuki vehicles, and is the official representative of the brands in the country. It has an office in Itaim, a commercial heart of São Paulo (SP), factory in Catalão (GO) and dealerships spread throughout the country Brazilian. The company has been in the market since 1991, when the first Mitsubishi Motors vehicles landed in the country and São Paulo received an unprecedented point of sale to market the L200 pickup truck. In just two years, the company already had 20 Mitsubishi dealers in 18 cities in the country. In 1998, the plant was inaugurated in Catalão, in Goiás, promoting the development of the region and with pillars as excellence in quality and sustainability, using responsible for the water and adequate disposal of its solid waste. Today, HPE Automotores do Brasil imports vehicles and also manufactures a good part of the lineup. In addition to high-quality vehicles, HPE has been hosting proprietary sporting events for more than 24 years, such as the Mitsubishi Motorsports regularity rally. For HPE, being a 4x4 is more than a traction: it's a lifestyle.