Hutan Itu Indonesia is an open movement that believes in the power of positive messages to foster a love for Indonesia's forests that is very influential on lives. They believe everyone can contribute to protecting the forest, and with collaboration, they can encourage better forest protection for people and the future of Indonesia.

Vision
The forest became the main identity of the Indonesian people who lived in harmony with the forest

Mission
By using positive messages, raising the awareness of all people, especially those living far from forests, about the riches of Indonesia's forests and inviting people to contribute to efforts to protect the forest.