InterMedia (www.intermedia.org) is a global research-based consultancy with unique insight on how people gather, produce, share and use information from all sources, both online and offline. We equip clients to communicate and connect effectively with people worldwide - especially in challenging locations.
Since 1996, InterMedia has worked in more than 100 countries and implemented more than 2,000 research, evaluation and consulting projects. Our 40-plus methodologists and research specialists collaborate with a range of partners who share our mission of making information broadly available and relevant to communities everywhere. InterMedia has offices in Washington, D.C.; Nairobi, Kenya; and London, UK.
We help a diverse range of clients in government, media and international development to navigate complex communication landscapes and successfully implement communication technology solutions for social good.
Clients include the World Bank, USAID, the Bill & Melinda Gates Foundation, UNDP, UNESCO, Cisco Learning Institute, the BBC World Service, the U.S. Department of State, Deutsche Welle, Sesame Workshop, Radio France International, AusAid, and major U.S. international broadcasters.
InterMedia created AudienceScapes (www.audiencescapes
), with support from the Bill & Melinda Gates Foundation, as an online resource center and dedicated research program aimed at supporting development goals. It focuses on the use of media, mobile devices and word-of-mouth communication by the general public and by policymakers.
AudienceScapes has become a widely-used tool by funders, implementers and policy advocacy groups, both for strategic planning support and for disseminating their own research-based knowledge to the broader development community.
InterMedia's Focus Areas
Strategic Insight and Counsel
– InterMedia provides expertise and guidance based on understanding the views and habits of people around the world. We closely track and analyze local media consumption patterns and preferences, access to mobile and digital technologies, and sources of influence to help navigate complex communication landscapes.
The Networked World
- Mobile phones, the internet and social media are letting more people find, share and evaluate information through multiple webs of contacts and interest groups. InterMedia applies a multidisciplinary approach to analyzing network information flows to identify influential information “nodes,” communities of shared interest and linkages between online and offline communities.
- InterMedia advises clients on how to connect meaningfully with the urban underclass; rural and remote communities; women and girls; those at the bottom of the pyramid; residents of fragile states; and people in conflict or post-conflict zones.
- InterMedia combines online and offline research methods to determine whether content, campaigns, programs and communication technologies meet the needs of target populations and stakeholders, and whether their impact is lasting and enabling.
– InterMedia believes in the positive return on investment in local research skills. We are committed to strengthening the research expertise of our in-country partners and collaborators, with a view toward ensuring that any knowledge we bring to a country remains there and provides local benefit.
– InterMedia shares research findings through user-friendly web portals and data analysis tools, as well as through meaningful reports, seminars and presentations drawing from a broad knowledge base of global media and communication trends.
Financial Access and Mobile Money
- InterMedia has become a leading expert in effective research methods to measure and analyze the use and uptake of mobile financial services (mobile money), as well as evaluation of broader financial access projects and programs. InterMedia is a partner with the Bill & Melinda Gates Foundation on a such research projects in Haiti, Africa and South Asia.