South eastern coastal areas of Bangladesh is Ecologically Critical Area (ECA) declared by Government of Bangladesh in 1999. The area is quite a biodiversity hotspot. To restore the charismatic megafauna and other endangered species MarineLife Alliance has taken initiative to conserve the marine biodiversity. Current programs are taken to conserve sea turtle, cetaceans, water birds, and coral habitat. Included are monitoring and conservation of sea turtle, cetacean, whale shark and water bird as a major group. They conduct scientific monitoring, habitat restoration and protection through community participation. with education, training and awareness to the community. More than two thousand school children has been motivated and educated thought community education, offshore fishermen has been trained for by catch reduction. More than seven thousand local people have been motivated by awareness program. Further initiative under this program is setting up education and research center, remote monitoring station, museum along the entire coast. Five education and research center has been established. Marine Life Alliance is going to establish education centers along the entire coast to establish community based sustainable marine conservation. Around 90,000 olive ridley and green turtle hatchlings have been released so far during Oct 2005- Jan 2010 into the Bay of Bengal.