The International Social Marketing Association advances social marketing research, teaching, and practice throughout the world. They develop and coordinate projects that will benefit social marketers worldwide.
Social Marketing applies marketing models, theories, tools and techniques to promote socially beneficial behaviors, ideas, and actions. The academic discipline of social marketing has been established since the 1960s. The use of the social marketing approach has proven effective in public health, environmental protection, occupational safety, and economic development worldwide.
Vision
They envision a world in which social marketing is a widely valued and utilized approach to improving individual and social well-being.
Mission