Ipsos was founded in 1975 in Paris by Didier Truchot, who brought a fresh approach to the research industry. His objective was to offer clients high quality information with significant added value, i.e. information that is both thorough and reliable, along with immediately actionable explanations and advice.
Facts
Ipsos is an independent company, managed and run by Market Research professionals.
It is dedicated to a single activity: the production, interpretation and distribution of information gathered from individuals.
The specialization of its activities – Measurement of advertising effectiveness, Marketing, Media and Technology, Opinion and Social Research, Customer and Employee Relationship management, Data collection and processing – gives Ipsos a key competitive edge, as dedicated teams of experts work closely with clients – businesses and/or institutions - providing unparalleled knowledge and expertise, as well as understanding of their publics, markets and a changing world.
Ipsos has adopted a unique client relationship policy and created a dedicated structure for clients with which it works on multi-country research programs involving a number of specializations.
Ipsos has a strong presence in all of the major markets, as well as emerging markets, which account for 35% of its business. With operations in 86 countries, Ipsos currently has 15,536 employees working with over 5,000 clients worldwide. It generated consolidated revenue of 1,712 million euros in 2013
Activities
Their activity consists in asking the right questions, i.e. those that enable the people they interview to express their opinions, desires and expectations. It also consists in observing, listening and analysing; this is what our experts in qualitative research do everyday. Ipsos implements this know-how allied with new technologies in its six specialisations.
The company explores market potential and market trends. They test products and advertising. They help our clients build long term relationships with customers. They study audiences and their perceptions of various media. They measure public opinion trends around the globe.
The organization’s specializations are served by six global brands recognized in all major markets:
