Starting out as a small Australian family business in the 1980s, Isentia has become a global leader in delivering crucial business intelligence, operating in 18 offices across the Asia-Pacific, Europe and the US.

The Isentia story is a compelling tale of how passionate people had the drive to create innovative, technologically advanced media intelligence products that are today used by over 5,000 clients around the world.

Founded in 1982 by Sydney advertising pioneer Neville Jeffress, the company was known until recently as Media Monitors. Not long after opening, and with a vision to reshape the national media intelligence landscape, Mr Jeffress merged Media Monitors with other enterprising Australian companies, founded by Ian Parry-Okeden and Richard Croll.

With service excellence a priority, and as the internet began to connect the world in new ways, through the 1990s the organisation continued to adapt and prosper. By the early 21st century, the media landscape was changing rapidly. Isentia embraced the new online world by providing digital content, then launched its groundbreaking Mediaportal solution, an integrated online workflow platform that is the cornerstone of the clients’ media intelligence.

Success and innovation naturally led to international expansion, and between 2004 and 2008 the company opened offices in Singapore, merged with Media People in New Zealand, and consolidated in mainland China through the purchase of Sinofile.

A Malaysian and Hong Kong office followed and, as a new decade dawned, further client and business expansion was to come.

Already a proven listener in the global village of online conversations, adding Asia’s leading online business intelligence company Brandtology and Australian social media monitoring firm BuzzNumbers to the Isentia family reflected a vision to integrate the world of social and traditional media.

When in 2011 Isentia acquired MediaBanc, South East Asia’s largest and most experienced media intelligence organisation, the organisation added the Philippines, Thailand, Indonesia and Vietnam to its client offering.

Today, Isentia, a public company after floating on the Australian Securities Exchange in June 2014 (ASX:ISD), brings together a unique combination of skills honed over many years in many cultures. They are now over 1,200 people working together in 15 countries. They have become market leaders by blending innovative technology with smart people to provide the clients with relevant information.

As a leader in interpreting complex data, it is their mission to discover and share valuable insights that drive smarter decisions.

They do this by being passionate about the client experience, and collaborating as one team to continually find you better solutions. Every day, from Beijing to Bondi, they relish that challenge.