Leonine Global Sports, as the owner of Islamabad United, has a mission to create a franchise which provides :

• A truly global experience on sports entertainment
• A fan base which is loyal, aware and supportive of the sport and the franchise
• An aspirational beacon for up and coming players to strive for excellence in cricket for Pakistan in particular and for the world at large
• An eco-system for the promotion of cricket in particular, and sports in general, in Pakistan through close partnership with PCB
• A truly professionally-run organization with exceptional standards of corporate governance and international best practices
• Promotion of Pakistan through sports and involvement of internationally known figures into Pakistan
• A responsible member on CSR

The company has brought together a team with an unparalleled wealth of expertise in sports, marketing and financial management in order to develop and operate a world class entity.