Joy, Inc. is a revolutionary new business that mainstreams the evidence and research on human flourishing (positive psychology) and the power of emotions to transform the culture and build a new generation of Africans focused on the greatest happiness for the greatest many.

They are a benefit corporation – based out of Florida, USA and Lagos, Nigeria – building safe, warm spaces across business, government, and culture. 

They are also focused on deploying the evidence to help change the global conversation about acceptable success metrics – in policy, business, economics, education, social movements and government.

Their mission rests on five broad assignments –

-Help people live joyful, flourishing lives using the body of research on positive psychology

-Help organisations build joyful, flourishing, high productivity work spaces and work forces using the body of research on positive organisation

-Help schools and school systems adopt joyful, flourishing curricula that help nations build an other-centered generation using the body of research on positive education

-Help social movements build joyful, sustainable interventions using the body of research on hope and cynicism, the power of non-violence, and the success of the M-Trifecta – Mandela (Nelson), Mohandas (Gandhi) and Martin (Luther-King)

-Help nations build joyful, flourishing citizens and communities and creating spaces of vulnerability, compassion and altruism using the latest thinking on human-centered models of economic growth and participatory democracies.