ProCredit Bank is a development-oriented commercial bank. They offer excellent customer service to small and medium enterprises and to private individuals who have the capacity to save and who prefer to do their banking through electronic channels. In their operations, they adhere to a number of core principles: They value transparency in their communication with their customers, they do not promote consumer lending, they strive to minimise their ecological footprint, and they provide services which are based both on an understanding of each client’s situation and on sound financial analysis.
They focus on small and medium-sized enterprises, as they are convinced that these businesses create jobs and make a vital contribution to the economies in which they operate. By offering simple and accessible deposit facilities and online banking services and by investing in financial education, they aim to promote a culture of saving and financial responsibility among business clients as well as private individuals.
Their shareholders expect a sustainable return on investment over the long term, rather than being focused on short-term profit maximisation. They invest extensively in the training and development of their staff in order to create an open and efficient working atmosphere and to provide friendly and competent service for their clients.
History
An international development-oriented group of banks
ProCredit Bank Georgia is part of the international ProCredit group of banks, which operates mainly in Eastern and South-eastern Europe in countries with transition economies as well as in Germany. ProCredit Holding is the group’s parent company.
During its many years of operation in the banking sector, the group has undergone several different stages of development, each of which has entailed strategic changes. However, at each stage, the group’s target segment has always been the SME business sector, which it has provided with comprehensive banking services on the “Hausbank” principle.
The ProCredit group is serious about its responsibility to offer ethical banking services in all of the countries where it operates; this includes compliance with social, ethical and environmental standards. Membership of the international group of banks allows ProCredit customers to take advantage of the best conditions for the most popular banking services.
This modern highly integrated banking group, which has successfully established itself in Eastern Europe, is now listed on the Frankfurt Stock Exchange’s Prime Standard, underlining its financial strength and worldwide reputation.
ProCredit Bank Georgia
ProCredit Bank Georgia has been operating in the Georgian banking sector since 1999. The basic purpose of the bank’s activities is to finance small and medium-sized businesses that have a long-term development plan. As well as business lending, ProCredit Bank also promotes a savings culture among the general population.
An important parts of the bank’s social responsibility is to care for the environment. To this end, the bank has implemented an environmental management system and uses eco-products and, as a result, ProCredit is the first bank in Georgia to obtain ISO 14001 certification. The international rating agency FITCH RATINGS has assigned ProCredit Bank a “BB+” rating, which is the highest possible rating in Georgia and is even one notch higher than the country’s sovereign rating. This indicates that the bank’s assets have historically demonstrated their high quality, that the Bank has excellent corporate governance and strong risk management.
