JUST Capital was co-founded in 2013 by a group of concerned people from the world of business, finance, and civil society – including Paul Tudor Jones II, Deepak Chopra, Rinaldo Brutoco, Arianna Huffington, Paul Scialla, and others. By establishing the organization as a not-for-profit 501(c)(3) registered charity, the founders ensured that JUST Capital would be exclusively geared towards achieving its mission.
At JUST Capital, their mission is to build a more just marketplace that better reflects the true priorities of the American people. JUST Capital believes that business, and capitalism, can and must be a positive force for change. They believe that if they have the right information, people will buy from, invest in, work for, and otherwise support companies that align with their values. And they believe that business leaders are searching to win back the trust of the public in ways that go beyond money. By shifting the immense resources and ingenuity of the $15 trillion private sector onto a more balanced – and more just – course, they can help build a better future for everyone.