Kantar Public works with more than 40 Governments around the world, as well as many leading universities, NGOs and corporations to build public value. They partner their clients with teams that bring local expertise as well as global best practice. Their insight and advice helps clients to make better decisions and drive positive citizen outcomes – leading to a better public realm.
Governments across the world need to deliver more effective policy, programmes, services and communications to the public, to build the infrastructure of governance and citizen engagement. They need to deliver value to the tax payer, improved user satisfaction, and a faster response to digital transformation. They need their decision making to be supported by evidence and insight, across the whole population.
Their teams blend expertise in public policy, service design, behavioural insight, and election research, and draw upon their world class research design capability and data collection infrastructure. They drive methodological innovation to deliver public value to their clients.
They link with other Kantar companies to harness leading edge commercial thinking and continuously challenge assumptions. They work with WPP Government and Public Sector Practice for fully integrated services.