The "Kao Way" embodies their corporate philosophy, and is the foundation of the business activities of the Kao Group. As their cornerstone, the "Kao Way" provides consistency to Group activities from the formulation of mid- to long-term business plans to each business decision that they make every day. Accordingly, it acts as a guiding principle for all of their members, bringing together the growth of their company and that of their individual members. As such, it is an essential element in making the work they do more rewarding and instilling in us a sense of purpose.

Kao Group companies and members share the "Kao Way" not merely as a manual or set of rules but as a foundation from which they are able to determine both the value of their work and the concerns that they face.

Mission

 

Their mission is to strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of the world, with products and brands of excellent value that are created from the consumer's and customer's perspective. This commitment is embraced by all members of the Kao Group as they work together with passion to share joy with consumers and customers in their core domains of cleanliness, beauty, health and chemicals.

Vision

 

They aim to be the global group of companies that is closest to the consumers and customers in each market, earning the respect and trust of all stakeholders.