Mission: The primary objective is to create and deliver learning opportunities encompassing lactation and breastfeeding skills, catering to individuals at all levels, from novices to experts.

Vision: The overarching goal is to contribute significantly to the well-being of both mothers and infants by training breastfeeding supporters. This training aims to promote, safeguard, and offer support for breastfeeding practices.

Core Values: The organization is guided by a set of fundamental principles:

• Outstanding Customer Service: A commitment to delivering exceptional service.
• Professional Courtesy: Interacting with others with professionalism and respect in all communications.
• Dedication to Student Success: A dedicated commitment to assisting students in achieving their objectives.

Furthermore, the organization strongly believes in several foundational principles:

• Every baby deserves access to human milk.
• Nursing parents deserve a nurturing and empowering lactation experience.
• Practitioners who are well-equipped and motivated have the potential to inspire parents in achieving their lactation goals.
• It's their responsibility to utilize evidence-based, relevant, and inclusive educational techniques to train aspiring lactation consultants.
• The commitment extends to fostering inclusion, diversity, and equity among nursing parents, students, staff, and instructors.
• The organization abides by the International Code of Marketing Breast-milk Substitutes, ensuring adherence to ethical marketing practices in this domain.