Lagardere Plus
Lagardere Plus
About

Lagardère Plus is their brand strategy, creative and content offering, created to help brands and rights holders realize the true potential of ‘sponsorships’, turning tactics into critical marketing platforms.

They offer world-class strategic, creative, research and digital capabilities in the partnership marketing space.

Their services can be divided into three main areas, offering clients end-to-end solutions or à la carte expertise:

ADVISORY

With so many options for brand partnerships in sports, entertainment, music, arts and beyond, they do the hard work to make your decision-making easy. With years of experience and expertise across the globe – and access to proprietary data and strategic tools – they identify precisely the right partnerships to meet your brand and business objectives. And from there, their reputation as a global leader allows them to negotiate the best possible deals and manage partner integration seamlessly.
• Partnership Exploratory
• Partnership Strategy
• Negotiation & Existing Deal Assessments
• Partner Management

ACTIVATION

they know that brand partnerships live or die on the quality of the creative experiences that you build around them. Their mantra is to add value to the fan, to add value to the brand, to add value to the business. By constantly investing in qualitative and quantitative research to better understand fan wants, needs and behaviors, they know what will truly capture people’s attention. And they have world-class creative and production capabilities to create all the assets you need, for every channel.
• Creative Strategy & Concepts
• Content Production
• Digital and Mobile Development
• Experiential & Events
• Hospitality

ANALYSIS

Proving their worth is something they take very seriously. They are 100% wedded to measuring success, not just at the end of a partnership, but during its lifespan too – often, small strategic or creative adjustments can make a world of difference to the business outcome. They believe the best approach is to align on KPIs upfront – their experience is that a shared responsibility for meeting targets makes for a much happier working partnership. They know that ideas are nothing if they don’t move the needle, so they’ll work with you to make sure that happens.
• Data Reporting
• ROI Analysis
• Program Optimization
• Ongoing Insight Generation

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Experience

Contract Awards
Consultancy Service for Textile Consumption
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)

Company Offices

  • Germany
  • Geneststr. 5 10829 Berlin