The Lebanese Broadcasting Corporation International, widely known as LBCI, is the first private television station in Lebanon
LBCI was founded in 1992 by acquiring the assets, liabilities and logo of LBC, an entity founded in 1985 during the Lebanese Civil War
LBCI went global in 1996 when it launched LBC EUROPE covering the Arab World and Europe, LBC AMERICA in the American continent and LBC AUSTRALIA in Asia and Australia It recently launched an entertainment channel in Lebanon, LB2
Mission
Their mission is to persistently break new ground in Arab broadcasting by: Inspiring people to assume their responsibilities as citizens through positive action
Anticipating and adapting to changes in the media environment by integrating their creative approach with innovative technologies. Extending their reach to as wide an audience as possible as consistently as possible, while remaining accountable to them. Their vision is to be a continuous source of inspiration for positive change in Lebanon and the Middle East.
Values
Change & Social Prosperity
They consider themselves as advocates for social justice in society and guardians of democratic practices and freedom of speech, they will persistently seek to inspire audiences to improve their social conditions together.
Trust & Accountability
They hold the trust of their audiences dear and consider themselves accountable to their viewers; while also holding in return audiences accountable to higher standards and ideals.