The Lifebuoy brand has, since 1894, supported people in their quest for better personal hygiene. The classic red bar of Lifebuoy soap and its distinctive medicated carbolic smell has been synonymous with cleanliness throughout the twentieth century.
Today, the Lifebuoy brand is more than the quintessential bar of red soap, and provides hygiene and health for the entire family through a range of products like liquid hand wash and specially designed body wash.
As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits. With this in mind, Lifebuoy aims to change the handwashing behaviour of a billion people, by 2015
Mission
The Lifebuoy social mission is to bring safety, security and health to 5 billion people through the active promotion of handwashing with soap.
While Lifebuoy products provide accessible hygiene, as the world’s leading health soap, they know there is more that they can do. For this reason, the Lifebuoy brand aims to make a difference in peoples’ day-to-day lives by helping to promote health & hygiene, and in particular encourage people to wash their hands with soap. Each year around 3.5 million children under 5 die from diarrhoeal diseases and acute respiratory infections, such as pneumonia. Handwashing with soap is the single most cost-effective way to prevent diarrhoeal-related deaths and disease, with the potential to reduce deaths from diarrhoeal diseases by almost half and acute respiratory infections by one quarter.
Lifebuoy social mission programmes aim to spread positive hygiene messages through hygiene education activities. The projects we have instigated are already making a difference and helping to save lives. However, it is too big a task for any single organisation to tackle alone, and so the Lifebuoy brand team is partnering with public and private organisations around the world who share its commitment to the cause of health and hygiene.
Global Handwashing Day
Lifebuoy has been one of the driving forces behind Global Handwashing Day (GHD). Campaigning to save lives through handwashing is in the brand’s DNA – it’s where its name came from in the first place when it was introduced in the late 19th Century to help prevent the spread of diseases like cholera in the overcrowded cities of northern England. And Lifebuoy is clear about the business benefit of promoting a habit that will help it sell more soap.
Lifebuoy’s plans for October 15th (GHD is on the same day each year) focused on four areas:
