Living Goods is a social enterprise harnessing the power of micro-entrepreneurs to deliver life-changing products to the doorsteps of the poor. Its goal is to build a sustainable distribution platform for products designed to fight poverty and disease in the developing world. Living Goods operates networks of independent entrepreneurs who make a living by selling medicines and products to poor people that can help improve their health, wealth, and productivity. Living Goods borrows from successful direct selling models like Avon Products etc.. The project aims to be fully self-funded at scale.
They seek nothing less than a disruptive reinvention of distribution in the developing world, through networks of franchised micro-entrepreneurs who leverage Living Goods’ brand, buying power and marketing tools to deliver vital products at accessible prices to the people who need them most. By combining the best practices from the worlds of micro-enterprise, franchising and public health, Living Goods is creating a fully sustainable system to improve the health, wealth, and productivity of the world’s poor.
Where They Work
Over the last four years they built a network in Uganda of over 1,000 sales agents and are on their way to establishing a self-funded system for fighting disease and poverty in the developing world. With Uganda on the road to sustainability, they were ready to take what they learned and open a second country - Living Goods Kenya began operating in 2013. But they’re not only aiming to grow their own sustainable networks. They’re building the field of micro-franchising in service of the poor by breaking ground that will inspire visionary NGOs and global businesses to adapt and replicate their model. To that end they provide hands-on technical assistance to partner organizations around the world.