1993’s Valentine’s Day saw the birth of a private radio station that would propel into a nationwide entity providing Belize and listeners overseas with an in-depth coverage of current events occurring in our country. From a humble beginning, forcing Rene ‘Chief’ Villanueva Sr. and his family to give up the lower flat of their residence at #33 Freetown Road in the old capital, LOVE FM was housed in the old wooden structure and it was inside that building that the station conducted its first transmission tests a few days after being granted its license on December 9, ‘92 by the Belize Broadcasting Authority.

With limited financial resources, a locally man-made antenna and transmitter were built and erected to complement Love FM’s radio studio which was completed on December 18, 1992. On the first days of its transmission tests, Love FM could have been heard in the City and just pass the Haulover Bridge with a mere output of 250 watts. With a technical team of consisting of only, Rene Villanueva Jr., the work continued. With Chief being the only investor in LOVE FM, there were much financial difficulties but the sacrifices were made and with hard work and perseverance, LOVE FM had transmitters in every district and town within three years of its inception.