Since 1992, Lynx Associates has taken pride in representing manufacturers to effectively penetrate the horticulture market. Their many years of sales and horticultural experience provided manufacturers with a focused representation to the commercial grower, soil blender, garden center, and other green markets. Their manufacturers realize independent representatives are more effective and therefore less costly than an in-house sales force. In 2013, they narrowed their representation down to mix and mix component producers, focusing mainly on soliciting growers and mix blenders.
Their primary territory is the Eastern United States, from New England down through the Carolina’s and over to Illinois, along with other key accounts in the rest of the country. They have developed strong relationships not only with key accounts, but also with some distributor’s and their salespeople, helping them implement programs that work for them and their customers. They have years of experience in distribution, manufacturing, and marketing. They know what tools salespeople need to get the job done. They offer suggestions to their manufacturers on brochures, price lists and programs to help product presentations produce the desired results. They are very conscientious and think of each manufacturer’s business as if it was their own.
Services They Provide
They target key accounts and end users. Along with visits to these accounts, they encourage their Principals to distribute direct mail pieces coinciding with seasonal programs.
When they receive qualified key sales leads, they contact the account and/or appropriate distributor salesperson and work together with them to be sure the best effort is being made to obtain an order.
They keep a good line of communication with their customers and their sales representatives, listening and updating them on sales strategies.
They communicate with their Principals. Lynx Associates wants to maximize the sales in the given territory. It is an ongoing process to periodically update their Principals, relaying field and competitor information to stay on the leading edge.
They assist their Principals in trade shows to maximize the market penetration. Grower Field Days and Regional trade shows generate initial contacts that start the ball rolling. Distributor trade shows and open houses are order-writing shows, which set the pace for the upcoming season. They attend about 25 trade shows a year.
They provide a Lynx Associates sales binder to key distributor salespeople, customized for the lines they sell. This way they think of Lynx Associates product lines on all sales presentations.