They call theirselves the MANA village, a community that also happens to be a company. They are a group of social entrepreneurs located in Fitzgerald, Georgia and Charlotte, North Carolina and their day job is developing and providing solutions to address severe cases of malnutrition in children. At the MANA village they make MANA (Mother Administered Nutritive Aid), a ready-to-use therapeutic food (RUTF) made of a fortified peanut paste that has been carefully formulated to provide a child’s basic nutritional needs. Roughly three servings of MANA a day for six weeks can save the life of child suffering from severe acute malnutrition (SAM). They are organizationally structured as a non-profit, but they run their company according to the same tried and true best-practice business principles that are the hallmark of great companies around the globe. They not only make a special fortified peanut butter, they also seek to spread awareness of SAM and the 20 million children it affects every year.
Today, MANA Nutrition can produce as much as 55,000 kg (121,000 lbs) of MANA per day — enough to feed about 4,000 children suffering from SAM over six weeks — and their partners have distributed it to 35 countries around the globe. Much of their product ends up in a village setting, treating the world’s most fragile kids, most often by empowering their moms with simple healthy ready to eat food. From their village to theirs, they are proud partners with the brave and committed mothers of the world. They are incredible and they are thrilled to put such a useful product in their loving hands.
In 2009, Mark Moore learned about RUTF and its impact. Before long, with the help of friends Brett Biggs, David Todd Harmon, Bret Raymond and others, they started MANA Nutrition. Brett Biggs now serves on the board, David Todd leads the MANA operational team and Bret Raymond championed acceptability studies and other efforts in Rwanda before taking his talents to another start up called Pure Charity.
CEO Mark Moore spent nearly ten years working in eastern Uganda, serving as a rural community development worker and missionary. After returning to the United States, he earned a Master’s degree at Georgetown University. He has served as Legislative Fellow and Africa Specialist in the United States Senate for Senator Mary Landrieu, as an Africa Analyst for the Science Applications International Corporation, and as Policy Director for the Congressional Coalition on Adoption Institute. Prior to co-founding MANA, Mark co-founded Kibo Group, a development organization that houses numerous Africa projects.
Malnutrition contributes to more than half of all childhood deaths. Those deaths are often associated with other deadly infectious diseases like malaria and pneumonia. MANA aims to prevent child deaths due to severe acute malnutrition (SAM) by treating the condition through the production and distribution of ready to use fortified foods.
Quality – In every aspect of MANA Nutrition, they pay fanatical attention to quality. As a food producer this is imperative. Food safety comes from a relentless and systematic commitment to quality. they don’t stop in their factory, they are determined that in everything they do there be incremental evidence that they are serious about being quality people.
Innovation – they understand that collaboration is important for innovation, so they will bring together experts from all backgrounds to discover the next big thing.
Responsibility – they understand their role as a corporate citizen and will act responsibly in every community in which they live and work. This is important because they have an opportunity to not only make their special life-saving peanut butter in the USA, but to encourage and empower others to make it locally.
Sustainability – They desire to make a long term difference in the lives of millions of people. This necessitates that they are around for the long haul. They make a small profit, not so they can build wealth or pay shareholders, but so that they can reinvest in their efforts to serve as many kids as possible.
Transparency – they will share as much as possible with anyone who wants to understand how they are using resources to accomplish their mission. And they will remain open to constructive ideas that enable us to be more effective with what has been entrusted to us.
Where is Mana Nutritive Aid Products, Inc.