Martech Group is a consultancy based in New Zealand. They  work with local, Australasian and South East Asian clients to develop strategies and implement processes to enable them to:

• respond to major changes in their business environment, such as legislation or emerging technologies
• manage value
• manage stakeholder relations.

This website illustrates their activities, primarily through the use of case studies.

Their Work
Martech provides services and solutions to clients in defined markets. They work with:

• small to medium size enterprises that:
• are starting an expansion phase, having piloted new products or services
• are preparing for their next big jump in size through growth, acquisition or strategic partnership
• are deciding whether to enter into a new venture
• are in a turnaround situation
• have owners who who wish to realise value and exit the business.
• sector representative groups to achieve consensus on co-ordinated actions, improve governance, develop sector-based strategies and improve innovation processes
• science providers and organisations which interact with science providers
• a variety of other organisations including government, Maori, community and non-governmental organisations.

Their Client Base
Martech consultants have worked with organisations in New Zealand and offshore in:

• technology sectors (information technology, manufacturing, biotechnology, energy, media)
• service sectors (tourism, finance, trading)
• primary sectors (forestry, fishing, horticulture)
• government (central, local, regional)
• state sectors (science, education, health)
• non-governmental sectors (Maori, religious and voluntary).

Their Guiding Principles
Martech Group focuses on optimising value for their clients.

In their view, effective strategy development and long-term business success must recognise that:

• all organisations are part of a value network, including the supply chain, customers, distributors, other stakeholders, competitors and other organisations which provide related products or services to the same customers.
• The dynamics of this business environment are an essential consideration of any strategy.
• it is increasingly difficult to predict the future with any certainty.
• All organisations must improve their ability to learn, adapt and respond to unexpected challenges or opportunities.
• all organisations must differentiate themselves to survive. This requires a continuous process of innovation.
• strategy must be developed to achieve the outcomes specified by the stakeholders (represented by the Board).